resume.

www.pratikkalawala.com
kalawala111088@gmail.com
(+91) 937 497 3231
https://in.linkedin.com/in/kalawala-pratik-a4662113

Life Mantra
All that is, is in the Mind!

Personality Synopsis
A restless mind and passionate heart, willing to design creatively effective solutions for exploring and sharing the fruits of intellectual actualizations

Work Approach
Doing creative work in any and all possible avenues with a timely attitude and sound logical relevance towards every conceptual solution in order to create a symbiotic association between content and audience

Languages
English, Hindi, Gujarati

Software
MSOffice, Adobe Photoshop(CC), Adobe InDesign(CC) & MS Visio

Hobbies
Thinking, Writing, Designing, Teaching, Influencing, Painting, Photography, Watching Audio Visual Content, Introspecting, Visualizing & Debating

Key Skills
Internal & External Brand Building, Educating, Visualizing, Strategic Media Planning, Marketing Communications, Content Development & Graphic Designing

Professional Experience Summary
[As on 31 DEC 2018]
Full Time Jobs = 7yr 4mnth
Freelance Jobs = 8yr 7mnth
Teaching = 5yr (5 batches)

Full-Time Jobs

*American InfoSource
Designation - Creative Communications Manager
Duration - Apr 2015 onward... {3yr/8 months}
Job Profile - Concept to design processes for branding American InfoSource and marketing communications in US based financial institutions

Radio Mirchi 98.3 FM
Designation - Copywriter
Duration - Apr 2013 to Mar 2015 {1yr/11 months}
Job Profile - Copywriting and translations for radio spots and creative programming content along with ideations for branding Surat and Vadodara
Reason for Leaving - unhealthy resistance to creative work from upper management, process monotony and search better prospects

AlphaDezine
Designation - Content Strategy Lead
Duration - Jun 2012 to Apr 2013 {0yr/11 months}
Job Profile - Visualizing & Copywriting for demonstration of creative abilities and lead generation
Reason for Leaving - founding management dissolved, giving rise to defocused functioning and lack of sustainability of the company

Edukite Learning
Designation - Concept Developer
Duration - Apr 2009 to Feb 2010 {0yr/11 months}
Job Profile - Conceptualizing for digital learning content through animation and interactive games
Reason for Leaving - tremendous drop in product quality standards to meet impractical project deadlines

Part-Time Jobs

AlphaDezine
Designation - Freelance Copywriter
Duration - Jul 2016 to Feb 2017... {0yr/9 months}
Job Profile - Copywriting and ideation for print, social and online media
Reason for Leaving - company had no active projects and clients to work for

SearchNative
Designation - Freelance Copywriter
Duration - Nov 2015 to Nov 2016... {1yr}
Job Profile - Copywriting and ideation for print, social and online media
Reason for Leaving - due to increase in work-load, company decided to hire full-time creative resources

Exauric
Designation - Freelance Copywriter
Duration - Oct 2015 to Nov 2015... {0yr/1 month}
Job Profile - Copywriting and ideation for print, social and online media
Reason for Leaving - founding directors split up and one of them formed SearchNative, where I got transferred

Advance Dental Clinic
Designation - Marketing Consultant
Duration - May 2015 to May 2017 {2yr/0mnth}
Job Profile - Concept, content & design solutions for marketing dental solutions by Advance Dental Clinic

*The Salt
Designation - Freelance Copywriter
Duration - Jul 2014 onward... {4yr/5mnth}
Job Profile - Copywriting and ideation for print, social and online media

Welcare Hospital
Designation - Consultant Visualizer
Duration - Dec 2012 to Mar 2013 {0yr/4 months}
Job Profile - Branding concepts for new multi-specialty venture
Reason for Leaving - taking full-time job at Radio Mirchi Surat

BAN Labs
Designation - Brand Executive [College Internship]
Duration - Feb 2012 to Mar 2012 {0yr/2 months}
Job Profile - Writing, designing and branding for BAN Labs
Reason for Leaving - end of college internship

Teaching
*Maharaja Sayajirao University of Baroda
Designation - Visiting Faculty & Examiner
Duration - Jan 2014 onward... {5yr}
Job Profile - Teaching & Examining for subject 'Copywriting for Radio & Advertising' for Post Graduate students of Faculty of Journalism & Mass Communication, Maharaja Sayajirao University of Baroda

Education
Master of Communication Studies
[Media & Advertising]
(2010 - 2012)
Maharaja Sayajirao University of Baroda

Bachelor of Science
[Chemistry]
(2006 - 2009)
Maharaja Sayajirao University of Baroda

Curricular Highlights
Seminar: "Can Advertising be Responsible?" at Faculty of Journalism & Mass Communication, Maharaja Sayajirao University of Baroda

Seminar: "Strategy for Achieving Gender Equality through Advertising" at Women's Studies & Research Centre, Maharaja Sayajirao University of Baroda

Term Paper: "What's wrong in the Porn?" for Media Law at Faculty of Journalism & Mass Communication, Maharaja Sayajirao University of Baroda

Research Project
Experimental Research and Survey on 'Relationship between Emotions and Brand Recall in Print Advertisements' with 210 respondents considering eight emotions and seven product categories; during the Master in Mass Communication Studies at Faculty of Journalism & Mass Communication, Maharaja Sayajirao University of Baroda

the magical word?

all that is, is in the mind.

let's face it.

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